Specialization in Public Relations and Communication. Designed to:
Train students in social scientific research and research applied to business and organizations through training in principles, public relations and communication audits, online reputation metrics, monitors and markers.
Train students in the design of a professional public relations and communication program for an organization of any type of industry and sector.
Provide knowledge of specific techniques to design specific actions in any field or specialization of public relations: events, patronage, digital..., or internal communication, communication of corporate social responsibility, etc.
Train students in results-oriented management, in new technologies (social media) and in the analysis of data and big data to be able to make strategic decisions regarding digital PR.
Provide training in strategies of relational communication, negotiation, creation of coalitions (corporate networking), lobbying and proactive management of issues and scenarios based on research of futures that allow avoiding or minimizing conflicts between the company and the social actors with whom interacts
Master the mechanisms of influence to promote, defend or modify behaviors aimed at preserving the interests of the company and users. Manage both issues and intervention scenarios based on the prior identification of latent audiences.