- Master Degree in Fashion Communication
Master Degree in Fashion Communication
- LanguagesCatalan, Spanish
- Duration1 academic year
- ShiftsLate afternoon/Evening
Monday to Thursday from 6 pm to 9 pm
- DateOctober 15, 2022
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Who is it for?
The course is aimed at graduates who want to specialize in the world of fashion communication.
Great scope for professional growth
The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course.
Projects focusing on the promotion of the fashion industry
Planning and organizing events in the fashion sector
If you choose the Master Degree in Fashion Communication at Blanquerna, you choose...
A guaranteed future career.
- Fashion professionals; direct contact with the best fashion professionals in the country.
- Practical and theoretical classes taking a broad approach to the world of fashion and social trends.
- Access to the latest trends and the most innovative productions in the world of fashion and communication about them.
- Career guidance at the end of the course and support from the Blanquerna Alumni network.
(general School data, AQU)
agreements with companies
international university agreements
Module 1. Context and market. Definition and activation (8 ECTS)
Attributes of contemporary fashion. Creative inspiration. Brand strategy.
History of fashion. Reviewing the past and looking forward to the future
Sociology of fashion
New mainstream = Sum of subcultures
Transversality and globality: small contemporary groups
From creativity to marketing
New expressions in fashion
Trendfocus: New luxury
Scouting: Cara B Barcelona
Key agents in the market context
Module 2. Galaxia Moda. Creative hybridization (6 ECTS)
Fashion and culture. Mirroring. Marta Marín
Creative immersion. Francesca Tur
Photography. David Urbano
Illustration. Berto Martínez
Styling. Jaume Vidiella
Visual Arts. Helena Juncosa
Design. Josep Abril and Teresa Helbig
Costumes. Mònica Cabanillas
Films & Fashion. Canadá
Publishing. Folch Studio
Digital. Hipster from Spain
Music. Aleix Perdigó
Music, fashion and musical media. Indiespot by Aleix Ibars
World of fragrances
Beauty & Make Up
Trendfocus: thcreative.net. Bibiana Ballbé
Scouting: Sensorial Barcelona. Beatriz Barco
Key agents in the creative context
Module 3. The fashion industry. Analysis of trends and innovation (8 ECTS)
Macro-trends. Expressive Trends. Hypes
Leading hubs and hotspots
From idea to collection
Fashion calendars and cycles
Market research methodologies and techniques. Expansion
Technology and innovation
Digital communication ecosystems
Imperfect Future & Internet Culture
Lab: Fabrics & wearables
Trendfocus: Symbolic imaginaries
Scouting: Consume Barcelona
Key agents in the experimental context
Module 4. Marketing, advertising and public relations in fashion (8 ECTS)
How the fashion industry works.
Who's who in the fashion industry. Clusters
Eventization and experientialization
Lab: La Fura dels Baus
Trendfocus: Aesthetics and market
Scouting: Design/Create Barcelona
Key agents in the strategic context
Module 5. Fashion communication (8 ECTS)
The art of communicating
The communication plan
Fashion in print media
Fashion in audio-visual media
Fashion in digital media
Cybermedia, social networks and Environment 2.0.
Fashion content in general media
Fashion content in specialized media
Proposals for generating value: The app boom
Lab: Artist's books
Trendfocus: Social advertising
Scouting: Barcelona Fashion Blog
Key agents in communication
Module 7. Internship (12 ECTS)
The master degree offers an internship program that is adapted to the interests of the students and partner companies / agencies, ensuring mutual benefits for the students and the organizations taking part.
Module 8. Professional project (10 ECTS)
Students must produce a professional communication project, within the specialty of fashion and trends. The project must be original and viable, and must be based on a systematic plan that responds to the current needs of the communication industry, focusing on fashion and trends.
Internships in Fashion Communication
External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, where they can apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are gaining work experience. The School has agreements with upwards of 1,200 companies where students are prepared to enter the working world.
An internship in an environment fully adapted to your interests and availability
Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.
Objectives of the internship
- Direct contact with the professional world of the fashion industry
- Apply the skills acquired during the course
- Establish a network of professional contacts
Internships at the School of Communication and International Relations
- The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
- Each student will have an advisor who will ensure they comply with the internship's objectives and take full advantage of the experience.
Where can you do your internship?
Manifiesto · EoMetric · EoCostura · Cid Brand · Globally · Pequeñas Grandes Cosas · Hunter & Gatti · Fashion Photography & Art · Equipo Singular · Loud, Marketing & Communication Agency · Somos Noir, creative studio · The Hunter, strategic marketing and innovation consultancy · Madera & Chocolate · Wedding Planners · Modaes, financial news from the world of fashion · Unik Experience · Agnés Sunyer · Atelier · Sumbawa moda · Hamsterbrand, fashion accessories · Maria Roch, creative fashion · Blooming Experience · Max Mara, clothes, shoes and accessories · Dulceweekend / Dulceida, influencer · Puig, multinational fragrances and fashion · David Urbano, fashion photographer and video creator · Erase edicions · Folch studio · Francina, modeling agency · Manuel Bolaño, fashion design · Galcerán Group · Esporgal, major brand outlet management · Cortana, fashion · Lamaga, communication agency · Blare model agency · Le Mot Project, digital factory · Swab agency · Costalamel, limited edition street wear clothing from BCN · Little Barcelona, fashion trends for kids · La Roca Village, multi-brand outlet · El Periódico · ARA · Agrupació Catalana del Tèxtil i la Moda (ACTM) · Branding & Digital Communication · Colmillo de Morsa, fashion · Usted, communication agency · Mataró Town Council
Master degree thesis
The master degree thesis is a project carried out by each student which aims to apply the knowledge acquired during the course. The project is always supervised by an advisor. In our case, the project is always prepared in conjunction with a leading brand in the fashion sector and is presented to the client to emphasize its professional nature.
It brings together the key content worked on during the course. It involves having a cross-cutting view of communication as it affects the fashion industry and, therefore, focuses on the topics dealt with in the different subjects of the course: analysis of future trends and prospects, brand repositioning, product launch and unveiling, conceptualization and management of events, design of consumer spaces, branding and brandstory, devising phygital and metaverse strategies, etc.
A leading brand in the fashion sector presents us with a challenge based on a specific brief. The brand presents students with a real case study, and they work to find the best concrete solutions to meet the goals that have been set by the customer.
To tackle the project students need to have clear objectives and to opt for an appropriate methodology. They work from research and investigation to strategy and creativity. Great emphasis is placed on the presentation to the end customer. The defense of the thesis demands academic rigor, so an essential set of communication tools are made available to the student to help achieve this.
The advisor assists the student from the start of the thesis until it is defended before the panel. The advisor provides expert knowledge on the project, and is responsible for guiding and motivating the student in all aspects related to the different phases of the thesis.
Each thesis will be assessed by master degree professors with a professional or academic profile directly related to corporate communication, taking into account criteria such as the academic accuracy or viability of the thesis.
The Master Degree in Fashion Communication opens up a very diverse range of job opportunities.
Communications managers in fashion companies
Executives and producers in agencies and bureaus specializing in fashion
Managers of sector promotion in institutions
Companies that trust our students
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art equipment at the students' disposal
All the services you need during your time at the school
Ana Armentano Moreno
Maurici Figuera Bertran
Julia Gonzalez Naranjo
Beatriu Malaret García
To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.
Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card.
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic transcript
- Personal interview
- Professional experience
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.
Documentation to be provided:
- Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
- Official academic certification (list of subjects studied with their grade).
- Current account number for direct debit.
When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.
Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.
We make it easy for you to access the course you choose
Course fees are payable in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.
Tuition fee for the 2022-23 academic year
Scholarships and grants Blanquerna