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International Master Degree in Global Communication, Leadership and Corporate Diplomacy

Upcoming pre-registration

FCRI M GlobalCommunication
  • Modality
  • Languages
  • Duration
    1 academic year
  • Credits
  • Shifts
    Late afternoon/Evening
  • Schedule

    Tuesday and Thursday from 6 pm to 9 pm

    Friday from 4 pm to 9 pm

  • Date
    October 15, 2022
  • Places
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

The course is aimed at students who want to acquire in-depth knowledge of the principles of leadership and the management of global communication by companies and organizations operating in the international arena.

Professora amb alumnes, seminari FCRI

Master degree taught in association with...

Great scope for professional growth

The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course.

Essential aspects of the strategic management of global communication

Techniques for managing global communication by organizations

Trends and challenges in the management of global corporate communication

The perspective of media relations in a global environment

Public relations and marketing communication in the global environment of the new economy

If you choose the Blanquerna International Master Degree in Global Communication, Leadership and Corporate Diplomacy, you choose...

A guaranteed future career.

  • Professional specialization programs.
  • Special attention to the fields most in-demand on the market.
  • Career guidance at the end of the course.
  • Support from the Blanquerna Alumni network.
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Key data


employment rate

(general School data, AQU)


agreements with companies


international university agreements


Academic information

alumnes a classe FCRi


Module 1. Essential aspects of the strategic management of global communication (6 ECTS)

Leadership and the management of change through global communication

  1. Management v. leadership in global communication and public relations.

  2. Strategic planning and the management process. The functions of the Chief Communications Officer (CCO) and the Chief Executive Officer (CEO). The structure of global communication within an international organization or company.

  3. The basic task of professional communication: the challenge of creativity (content, storytelling and experiences).

  4. Interactivity and information and communication technologies in global environments.

  5. Project management and the communication of innovation. Managing change. “Selling” new projects through fundraising strategies.

  6. Research methods in global communication and strategic planning.

  7. Stakeholder relations and global communication: commitment to stakeholders and social legitimacy.

Module 2. Techniques for managing global communication by organizations (5 ECTS)

Internal communication, culture and values, knowledge management and commitment to employees and suppliers

  1. Human resource management v. people leadership. Internal communication and employee engagement.

  2. Organizational culture and values.

  3. Managing internal communications. The role of employee incentive schemes and career development programs.

  4. Identifying knowledge needs in an organization: how the necessary resources can be provided. Definition of training programs.

  5. Attracting and retaining talent.

  6. The concept of "knowledge hub". Knowledge management and the role of global communication and public relations.

  7. The commitment of external suppliers.

Module 3. Trends and challenges in the management of global corporate communication (6 ECTS)

Corporate social responsibility, corporate diplomacy, community engagement and social legitimacy

  1. Building trust in organizations. Reputation and legitimacy. Alignment with the 17 sustainable development goals.

  2. Negotiation, mediation and team building.

  3. Corporate social responsibility: special events and media campaign management.

  4. The importance of social media and the bottom-up approach: symmetry in communication. The importance of social media in creating global Grass Roots communication campaigns.

  5. Social legitimacy and commitment to the community.

  6. Global branding and reputation management.

  7. Banking and investor relations.

  8. Risk management and crisis communications.

  9. Corporate diplomacy and public affairs. Leadership and advocacy in a global environment. The concept of cross-cultural communication in a global world.

  10. Strategic diplomacy and the goal of social legitimacy for companies and organizations.

Module 4. The perspective of media relations in a global environment (6 ECTS)

An overview of relations with the media in the digital age

  1. Global communication and the changing scenario of media and communication networks in the digital age. Determining the optimal mix of digital and analog tools in global communication strategies.

  2. Building alliances with stakeholders and power groups, with an emphasis on the media. The distribution of content.

  3. The empowerment of people through new media and social media.

  4. Relations with the media: media relations and public opinion.

  5. Symmetrical communication. Giving the organization a voice: media training and training for public speaking.

Module 5. Public relations and marketing communication in the global environment of the new economy (6 ECTS)

  1. Marketing communication from the viewpoint of global communication and public relations. The system architecture developed by an organization with its identity, its image and its brands.

  2. The importance of symmetry in marketing communication.

  3. Global communication and e-commerce: the role of the digital marketing experience.

  4. Creating experiences: public relations and marketing through events.

  5. Brand content, storytelling and experiences in marketing communication.

  6. Global communication and customer relationship management (CRM).

  7. The relationship between humans and machines: artificial intelligence solutions.

  8. Commitment to the customer and the consumer.

Module 6. Study trip and international professional residence in the United States, the United Kingdom and/or another country (10 ECTS)

Working conference in the United States

Through a project requiring synthesis, students develop practical learning methods to manage, lead, and implement global communication projects. They are taught to recognize, select and manage talent through workshops and professional sessions in global companies and organizations, as well as in prestigious global communication centers for innovation and development in the United States, the United Kingdom and/or another country for a maximum total of 2 weeks.

The organization of the visits and the agenda for the stay will be the responsibility of the master degree management, but the cost of travel and subsistence will be borne by the students, who will pay it directly, separately from the price of the master degree program.

If the COVID-19 pandemic should prevent the trip, it will be replaced by an assignment.

Module 7. Master degree thesis (9 ECTS)

Presentation of a project that can consist of either theoretical research or a real process of global communication that involves an international organization or company and puts the knowledge acquired during the course into practice. Throughout the course, the project will be guided and supervised by means of personalized tutorials.

Module 8. Internship (12 ECTS)

Information about studying at Emerson College (optional)

Students on the International Master Degree in Global Communication, Leadership and Corporate Diplomacy course can study at Emerson College in Boston. This is an optional additional course with which you can undertake more extensive, in-depth studies.


Internships in Global Communication, Leadership and Corporate Diplomacy

External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are gaining work experience. The School has agreements with upwards of 1,200 companies where students are prepared to enter the working world.

An internship in an environment fully adapted to your interests and availability

Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.

Objectives of the internship

  • Relate to global communication professionals in international companies and organizations.
  • Take on growing international responsibilities and maintain standards of professional excellence.
  • Apply the skills acquired during the course.

Internships at the School of Communication and International Relations

  • The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
  • Each student will have an advisor who will ensure they comply with the internship's objectives and take full advantage of the experience.

Where can you do your internship?


Master degree thesis

The thesis is a project that verifies the student's ability to integrate and assimilate the content and skills studied during the course.

It can consist of either theoretical research, or a real process of global communication that involves an international organization or company and puts the knowledge acquired during the course into practice.

While work on the project is in progress, the student will be guided by an advisor who will academically validate the final version of the thesis before it is submitted for assessment.

The advisor assists the student from the start of work on the thesis until it is defended before the panel. The advisor provides expert knowledge and is responsible for guiding and motivating the student in all aspects of the different stages of work on the thesis.

Each thesis will be assessed by master degree professors with a professional or academic profile directly related to the sector, with reference to criteria such as the academic rigor of the thesis and its viability.

Check the procedure for submitting the master degree thesis here.

Career path

The Master Degree in Global Communication, Leadership and Corporate Diplomacy opens up a very diverse range of job opportunities.

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Communications management (CCO)

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Public relations management

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Corporate communication management

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Event management

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Communication project management

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Internal communication management

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Corporate social responsibility management

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Public affairs management and diplomacy strategy

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Management of international partnerships and sponsorship

Grup de Recerca en Pedagogia, Societat i Innovació amb el suport de les Tecnologies de la Informació i la Comunicació

Communication consultant

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Communications agency management

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Brand manager

Areas in which master degree students find work

Multinational companies

Global organizations

Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the students' disposal

All the services you need during your time at the school

Application process

To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.


Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:

  • ID card, passport or NIE residence card.
  • CV

There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).​


When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:

  • Academic transcript
  • Personal interview
  • Professional experience

Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.


Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.

Documentation to be provided:

  • Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
  • Official academic certification (list of subjects studied with their grade).
  • Current account number for direct debit.

When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.

Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.

School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.​

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

Foreign students

The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]

We make it easy for you to access the course you choose

Course fees are payable in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

Tuition fee for the 2022-23 academic year

Tuition fee for the entire course
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