|Degree Director||Sr. Eduard Triay|
The special feature of this Master's degree program derives from its consideration of protocol and institutional relations as a specialty within public relations, closely linked to the social sciences. In this way, the student will discover the institutional, business, cultural and social reality of our environment in order to act with maximum efficiency and assertiveness with regard to the objectives established by institutions.
To instruct and retrain students with regard to a professional profile (increasingly sought by companies and institutions) which understands protocol and event organization as a tool of marketing, advertising and public relations, as it is an organizational instrument of the first order in strategic planning.