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- Blanquerna - Havas Media Group Master Degree in Digital Transformation of Marketing and Communication
Blanquerna - Havas Media Group Master Degree in Digital Transformation of Marketing and Communication
Pre-enrollment open
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- ModalityIn-person
- LanguagesCatalan, Spanish
- Duration1 academic year
- Credits63
- ShiftsAfternoon / Morning
- Schedule
Thursday and Friday from 4 pm to 9 pm
Saturdays from 9 am to 2 pm
- DateSeptember 15, 2022
- Places20
- Location
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
- Faculty
School of Communication and International Relations
Who is it for?
It is aimed at all those who want to expand their knowledge and experience in order to specialize in the digital transformation of sectors such as Strategic Planning and Consultancy, Account Management and Customer Service, Digital Media Management and Digital Marketing and Communication in any area of management.
Master degree taught in association with...
Great scope for professional growth
The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course
The technological foundations
The digital mentality
If you choose the Blanquerna - Havas Media Group Master Degree in Digital Transformation of Marketing and Communication, you choose...
A guaranteed future career.
- Paid professional internships arranged by the School, in companies in the Havas Media/Arena Media Group.
- Faculty made up of leading professionals working in the field.
- Rigor and quality with the prestige of Blanquerna-URL.
- Career guidance at the end of the course and support from the Blanquerna Alumni network.
Key data
employment rate
(general School data, AQU)
agreements with companies
international university agreements
Testimonials
News
June 28, 2022
Blanquerna-URL schools celebrate their graduation acts
June 28, 2022
Four Blanquerna-URL master's degrees among the best in Spain, according to El Mundo's ranking
June 29, 2021
Two Official Master's degrees in the "top five", according to the El Mundo ranking
May 28, 2021
Blanquerna Outlook 2021 Report: Three out of four communication professionals believe that their company will recover between this year and 2022
Academic information
Module 1. Management of change and innovation in companies and institutions (15 ECTS)
- Business vision and strategy - Industry (5 ECTS)
- Audience research & analysis (5 ECTS)
- Branding strategy (5 ECTS)
Module 2. The digital mentality (6 ECTS)
- OSEP & New Media (3 ECTS)
- Transmedia vision (Creating interconnected ecosystems) (3 ECTS)
Module 3. The technological foundations (18 ECTS)
- Social media.
- Program environment.
- Performance marketing
- Mobile marketing
- Digital content
- Digital analytics
- E-commerce communication.
Module 4. Applied digital marketing and communication seminar (6 ECTS)
Module 5. Compulsory internships at Havas Media Group (12 ECTS)
Module 6. Master degree thesis (6 ECTS)
Internships in Digital Transformation of Marketing and Communication
External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are gaining work experience. The School has agreements with upwards of 1,200 companies, where students are prepared to enter the working world.
An internship in an environment fully adapted to your interests and availability
Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.
Objectives of the internship
- Experience the fundamental routines of the specialty in a professional environment.
- Apply the skills acquired during the course.
- Build a network of contacts in the sector.
- Master internships are paid.
Internships at the School of Communication and International Relations
- The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
- Each student will have an advisor who will ensure they comply with the internship's objectives and take full advantage of the experience.
Where can you do your internship?
Students are immersed in a professional environment through periods spent in companies in the Havas Media and Arena Media group.
Master degree thesis
To confirm the student has learned the theoretical content of the course and can apply it to practical situations, the master degree has a "Final Master Thesis" module.
The aim of the thesis is to apply the knowledge acquired to a real professional case in the sectors of advertising, public relations and marketing.
This module is intended to promote a comprehensive perception of the case, which brings together theory, rigorous analysis and personal initiative, as a starting point for specific assignments linked to professional marketing and communication strategy in the digital field
It also aims to develop skills for presenting and negotiating strategies and demonstrating knowledge of the main tools and methods of advertising, public relations and marketing in the digital field
This activity is very useful in master degree programs, especially in a dual master degree, such as the Master Degree in Digital Transformation of Marketing and Communication, with the close involvement of the partner company, in our case the sector leader Havas Media Group
The final thesis is monitored through regular tutorials with a professional from Havas Media Group
Evaluation of the thesis will be based on an assessment of the written paper, a public oral defense of the candidate's approach to the topic proposed and objective/s specified, and responses to the issues and counter-arguments raised by the evaluation panel.
The panel will be made up of an advisor, an HMG professional and one or both coordinators of the master degree from the School of Communication and International Relations
The evaluation of the thesis will be in two parts with three sections that are weighted as follows:
- The document discussing the subject of the thesis, a copy of which will be given to all the members of the panel in digital format in advance. The evaluation of this document accounts for 40% of the final score (out of 10) and is determined by the advisor
- For their oral defense of the project the candidate(s) will use a support document, which will be made available to all members of the panel in digital format after the defense of the thesis. Public presentation to the panel: 40% of the final score (out of 10), the assessment being made by the members of the panel
- Arguments and counter-arguments regarding the questions raised by the panel: the remaining 20% (out of 10), the score being awarded by the members of the panel
The final assessment is made by the advisor and the members of the panel and is a single mark agreed by them
Check the procedure for submitting the master degree thesis here.
Career path
The Master Degree in Digital Transformation of Marketing and Communication opens up a very diverse range of job opportunities.
Strategic planning
Strategic consultancy
Account planner, account management and customer service management
Digital communication and marketing in any area of management / application
Companies that trust our students
A direct link to your future career
Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation
State-of-the-art equipment at the students' disposal
TV sets
In front of or behind the camera? You can work on any of these skills on both faculty television sets. In addition to the cameras, you can discover how the production room, the lighting and the teleprompter work.
Video post-production rooms
For both academic work and personal projects, in the faculty you will find a total of 9 audio and video post-production rooms equipped with pioneering programs such as Photoshop, DaVinci Resolve, Final Cut Pro, Premiere Pro, After Effects and Audition.
Multimedia laboratory
For any communication project, the multimedia laboratory is the perfect room to start making a creative idea or initiative a reality. The room allows reservations for team meetings.
Professional cameras
Going into the world of work having been able to use professional equipment is essential. That's why we provide you with cameras that are used in the Audiovisual Communication and Journalism sectors so that you can learn with professional teams.
Camera accessories
You have a wide range of accessories for professional cameras to get the best results in filming. Remember that you can use it for both personal and academic projects, always making the relevant reservation in advance.
Audio equipment
Both image and sound are essential to create a good audiovisual piece. You will find all kinds of equipment for sound recording. The microphones work with XLR connections and cannot be connected to non-professional equipment.
Lighting equipment
The lighting in the shootings varies in many cases and needs to be adjusted when recording an audiovisual piece. That's why, in addition to video and audio equipment, we offer a variety of lighting accessories.
Radio studios
To go live or to record a podcast, you'll find all the equipment you need to do radio. The faculty has two radio studios and three individual workspaces equipped with microphones and telephones for external interviews.
Technological resources
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Digital writing laboratory
Applying content creation techniques to the web is essential to internalizing knowledge. Journalism, advertising and corporate communication have evolved into the digital environment.
Auditorium
For celebrations, academic events, conferences or activities, the faculty has an auditorium. In addition to the events of the same faculty, the space hosts other appointments that require ample space.
Art direction laboratory
Let your imagination run wild and enter a space of boundless creativity, where you can work to find the best strategy and creative proposal for an advertising project.
Libraries
If you need a quiet space to study or to do individual and group work, come to the library! Each faculty has its own and has computers, classrooms, reading points and an extensive catalog of documents that you can consult in both physical and digital format.
Computer rooms
If you have a job or just need a computer, you can go to the computer classrooms or workspaces and use the Macs we have at your disposal.
Chapel
The chapel is the right place to find recollection, peace, to focus, to pray and to celebrate the Eucharist weekly and at important liturgical moments (Christmas, Ash Wednesday and Easter). The sacrament of reconciliation is also celebrated.
All the services you need during your time at the school
audiovisual
Using the latest equipment and audiovisual techniques is part of the learning process and allows you to enter the world of work with a broad knowledge of computer science. For this reason, the faculties are equipped with audiovisual material for viewing, editing and video library.
Programa de Mentoring
Ets estudiant o Alumni dels graus en Comunicació o del Grau en Relacions Internacionlals i tens un projecte que requereix equipament tecnològic i assessorament professional? Posem a la teva disposició el programa de mentoring, un servei per donar suport tecnològic i assessorament a aquests projectes.
ICT services
Our facilities include Mac computers, state-of-the-art software, WiFi network and printers to provide students with all the materials they need in their learning process.
Research ethics committees
Ethics in the field of research is fundamental. The Faculty Research Institutes are supported by the opinions of the Research Ethics Committees (CER-URL) to evaluate and rate projects that have ethical implications.
Research Support Office
If you are part of a research group, you are a professor or doctoral student and you need help with a project, you can ask for advice. This help includes analysis, guidance, award support, and financial project management.
Bar / Restaurant
The nerve center of the quintessential faculties is the bar. There, teachers, students and staff meet throughout the day for breaks or meals.
Academic Secretary
The Academic Secretaries of the Blanquerna faculties are the space for students to relate to the processes linked to the registration of official and own courses.
Student Information and Guidance Service (SIOE)
Would you like to receive information on pre-registration and admissions processes, scholarships and grants or validations? The SIOE is the service you need. Ask for all the information about any of these processes and discover all the possibilities at your fingertips.
Internship service
Professional experience is an essential part of our methodology. Therefore, we have a wide range of internship agreements to cover the needs and preferences of all students. You will graduate having worked in your industry.
Scholarships and grants service
At Blanquerna we make the future available to everyone thanks to our scholarship and aid service to start or continue our studies at our faculties. Financial aid is both internal and external to the university. You will find a wide range of possibilities.
International Mobility Office
Going abroad is a unique opportunity to discover the plurality of the world. Aware of the importance of the internationalization of studies, we have established mobility agreements around the world.
Careers
This service provides graduates with the necessary means so that they can actively participate in their professionalism and propose optimal candidates to organizations and companies looking for staff.
Job bank
Jumping into the world of work is always a challenge. For this reason, we make the job market available to students and graduates. If you are looking for a job, this service can put you in touch with companies and institutions looking for professionals.
Solidarity action
Solidarity and the struggle for human dignity are values that identify us. Solidarity Action is a volunteer program that our students can join to participate in projects in the Third and Fourth World.
Alumni service
Studying in Blanquerna allows you to be part of our community. Being a college student opens the door to a lot of options for continuing your vocational training beyond your time in the classroom.
Sports service
Want to represent the URL in college sports tournaments? You can find a wide range of possibilities for both individual and team sports. To be a student of Blanquerna, you will have a discount at the Can Caralleu and La Salle Sport & Fitness sports complexes.
Personal Guidance Service (SOP)
If you are in a difficult situation in the academic, personal or social field, you can request, free of charge, the personalized attention of the SOP. This is an interdisciplinary team of professionals who will guide you in dealing with the situation.
University dormitories
Living in Barcelona is a unique experience and, even more so, in a university residence. Blanquerna has agreements for URL students who want to live in any of the residences within their reach.
Pastoral Area
In the three Blanquerna faculties, you will find spaces for reflection isolated from the hustle and bustle dedicated to the celebration of the Faith or cultural and religious animation. If you wish, you can also receive personalized attention and information about church life.
Diversity support
At Blanquerna we promote personal development at all levels to people with a diversity of specific needs from a normalizing context that encourages personal autonomy and uniqueness.
Blanquerna Choir
If you like music and want to take part in the concerts of institutional events and festivities, sign up for the Blanquerna Choir. There you will meet new friends and enjoy music.
Student representatives
Each class group must choose a representative to express concerns or make proposals to faculty and academics. At the same time, each degree must appoint a delegate and each faculty a representative in the URL set.
Student Council
Contact between students and the university is constant and is channeled through the Student Council, the body that collects proposals and requests from students and facilitates university life.
Language support service
Are you studying a foreign language and want to improve your level? Do it at your own pace in the language self-learning classroom. This service offers various teaching resources and materials to practice the language.
Director
Professorat
Application process
To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.
Pre-enrollment
Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:
- ID card, passport or NIE residence card.
- CV
There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).
Admission
When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:
- Academic transcript
- Personal interview
- Professional experience
Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.
Enrollment
Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.
Documentation to be provided:
- Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
- Official academic certification (list of subjects studied with their grade).
- Current account number for direct debit.
When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.
Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.
School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.
When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.
This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.
Foreign students
The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.
Contact us
For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]
We make it easy for you to access the course you choose
Course fees are payable in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.