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Blanquerna - Havas Media Group Master Degree in Digital Transformation of Marketing and Communication

Pre-enrollment open

FCRI M TransformacioDigital
  • Modality
  • Languages
    Catalan, Spanish
  • Duration
    1 academic year
  • Credits
  • Shifts
    Afternoon / Morning
  • Schedule

    Thursday and Friday from 4 pm to 9 pm

    Saturdays from 9 am to 2 pm

  • Date
    September 15, 2022
  • Places
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

It is aimed at all those who want to expand their knowledge and experience in order to specialize in the digital transformation of sectors such as Strategic Planning and Consultancy, Account Management and Customer Service, Digital Media Management and Digital Marketing and Communication in any area of management.

FCRI_Alumne a l'aula de redacció digital

Master degree taught in association with...

Great scope for professional growth

The extensive experience of the School's teaching staff and their permanent contact with professional practice have enabled us to constantly update the content of the course

Management of change and innovation in companies and institutions

The technological foundations

The digital mentality

If you choose the Blanquerna - Havas Media Group Master Degree in Digital Transformation of Marketing and Communication, you choose...

A guaranteed future career.

  • Paid professional internships arranged by the School, in companies in the Havas Media/Arena Media Group.
  • Faculty made up of leading professionals working in the field.
  • Rigor and quality with the prestige of Blanquerna-URL.
  • Career guidance at the end of the course and support from the Blanquerna Alumni network.

Estudiants seminari FCRI

Key data


employment rate

(general School data, AQU)


agreements with companies


international university agreements



Academic information

alumnes a classe FCRi

Module 1. Management of change and innovation in companies and institutions (15 ECTS)

  1. Business vision and strategy - Industry (5 ECTS)
  2. Audience research & analysis (5 ECTS)
  3. Branding strategy (5 ECTS)

Module 2. The digital mentality (6 ECTS)

  1. OSEP & New Media (3 ECTS)
  2. Transmedia vision (Creating interconnected ecosystems) (3 ECTS)

Module 3. The technological foundations (18 ECTS)

  1. Social media.
  2. Program environment.
  3. Performance marketing
  4. Mobile marketing
  5. Digital content
  6. Digital analytics
  7. E-commerce communication.

Module 4. Applied digital marketing and communication seminar (6 ECTS)

Module 5. Compulsory internships at Havas Media Group (12 ECTS)

Module 6. Master degree thesis (6 ECTS)

Internships in Digital Transformation of Marketing and Communication

External internships at companies and institutions are a key part of the learning process. Through them, students have direct contact with the professional world, where they will be able to apply the knowledge acquired at university. Internships provide the student with an overview of the communication and operating dynamics of the medium, company, or institution where they are gaining work experience. The School has agreements with upwards of 1,200 companies, where students are prepared to enter the working world.

An internship in an environment fully adapted to your interests and availability

Based on interviews with students, each academic year we establish new agreements for cooperation with companies and organizations directly related to the professional field of the master degree. The internship will be customized to the characteristics of each student, taking both academic aspects and availability into account.

Objectives of the internship

  • Experience the fundamental routines of the specialty in a professional environment.
  • Apply the skills acquired during the course.
  • Build a network of contacts in the sector.
  • Master internships are paid.

Internships at the School of Communication and International Relations

  • The master degree ensures that each student will be able to do an internship within a company in a position related to their sector.
  • Each student will have an advisor who will ensure they comply with the internship's objectives and take full advantage of the experience.

Where can you do your internship?

Students are immersed in a professional environment through periods spent in companies in the Havas Media and Arena Media group.

Master degree thesis

To confirm the student has learned the theoretical content of the course and can apply it to practical situations, the master degree has a "Final Master Thesis" module.

The aim of the thesis is to apply the knowledge acquired to a real professional case in the sectors of advertising, public relations and marketing.

This module is intended to promote a comprehensive perception of the case, which brings together theory, rigorous analysis and personal initiative, as a starting point for specific assignments linked to professional marketing and communication strategy in the digital field

It also aims to develop skills for presenting and negotiating strategies and demonstrating knowledge of the main tools and methods of advertising, public relations and marketing in the digital field

This activity is very useful in master degree programs, especially in a dual master degree, such as the Master Degree in Digital Transformation of Marketing and Communication, with the close involvement of the partner company, in our case the sector leader Havas Media Group

The final thesis is monitored through regular tutorials with a professional from Havas Media Group

Evaluation of the thesis will be based on an assessment of the written paper, a public oral defense of the candidate's approach to the topic proposed and objective/s specified, and responses to the issues and counter-arguments raised by the evaluation panel.

The panel will be made up of an advisor, an HMG professional and one or both coordinators of the master degree from the School of Communication and International Relations

The evaluation of the thesis will be in two parts with three sections that are weighted as follows:

  • The document discussing the subject of the thesis, a copy of which will be given to all the members of the panel in digital format in advance. The evaluation of this document accounts for 40% of the final score (out of 10) and is determined by the advisor
  • For their oral defense of the project the candidate(s) will use a support document, which will be made available to all members of the panel in digital format after the defense of the thesis. Public presentation to the panel: 40% of the final score (out of 10), the assessment being made by the members of the panel
  • Arguments and counter-arguments regarding the questions raised by the panel: the remaining 20% (out of 10), the score being awarded by the members of the panel

The final assessment is made by the advisor and the members of the panel and is a single mark agreed by them

Check the procedure for submitting the master degree thesis here.

Career path

The Master Degree in Digital Transformation of Marketing and Communication opens up a very diverse range of job opportunities.

FCRI MU Estrategia

Strategic planning

fcri stock

Strategic consultancy

fcri stock

Account planner, account management and customer service management

Digilab: Media, Strategy and Regulation

Digital communication and marketing in any area of management / application

Companies that trust our students

Alumnes a la Graduació Blanquerna 2019

A direct link to your future career

Our work doesn't finish the moment you graduate. The Alumni department will support you to enable us to achieve an employment rate of 90% of students in the first year after graduation

State-of-the-art equipment at the students' disposal

All the services you need during your time at the school



Application process

To access the master degree and/or university specialization diplomas, you must hold an official Spanish university degree, or a degree from another country in the European Higher Education Area. These studies are also open to students with a degree issued by an education system outside the European Higher Education Area, who do not need to have it approved, provided that the level of training is equivalent to that of an official Spanish degree and that, in the country of origin, the degree gives access to graduate studies. However, admission does not in any case imply the convalidation of the degree or any other type of recognition beyond allowing the student to access master and graduate studies at the University. Furthermore, these courses are open to people who do not have a degree but who, due to their professional or personal background, are considered qualified to take them. In these cases, the degree they will obtain will be a university extension.


Students will pre-enroll online (by accessing Pre-enrollment | Blanquerna or the pre-enrollment option for each course). You can also pre-enroll in person at the School. During the process, the candidate must submit the required documentation:

  • ID card, passport or NIE residence card.
  • CV

There is no charge for this procedure. When the pre-enrollment process has been completed, you will obtain a receipt with pre-enrollment details and a pre-enrollment code (CIB).​


When pre-enrollment has been completed, the candidate will be offered a date for an interview with the director and/or coordinator of the master degree, who will assess their suitability and resolve any doubts they may have about the course for which they are enrolling. For the selection of candidates the following will be taken into account:

  • Academic transcript
  • Personal interview
  • Professional experience

Once the assessment is complete, the student will be informed of the result of the interview and how to enroll, if admitted. Once admission has been confirmed, the candidate will have to pay €100 as a reservation fee, using the same application via which pre-enrollment was processed. This amount will be considered a reservation fee and will be deducted from the total price of enrollment when it is formalized. Payment is by credit or debit card using a secure, confidential process. The amount paid as a reservation fee will not be refunded under any circumstances, unless the course is canceled.


Enrollment is the final step in the procedure to access the master degree. Students will be informed individually of the enrollment date. When enrollment is complete, with payment of the corresponding fee, the student will have definitively secured a place. If the student leaves the course, the enrollment fee will not be refunded in any case. The School reserves the right to cancel any courses for which the required minimum number of enrolled students has not been reached. In this case, the amount paid for enrollment will be refunded in full.

Documentation to be provided:

  • Certified photocopy of the degree certificate or certified photocopy of the university studies completed.
  • Official academic certification (list of subjects studied with their grade).
  • Current account number for direct debit.

When students enroll, they will have two business days to pay the total cost of enrollment, by bank transfer, credit card or barcode. Studies can be paid in installments, without any interest, by bank transfer. If payment by installment is selected, students will have two business days following completion of enrollment to pay 33.3% of the total cost of the enrolled credits, using their chosen form of payment; this payment cannot be made by direct debit. The remaining 66.4% is split into two monthly installments, in January and March, payable by direct debit using the bank account number provided upon enrollment.

Master degrees in Entertainment Television Programs and in Music and Sound for Gestmusic Entertainment Projects can split payment into 5 installments (50% enrollment fee, 15%, 15% and 10%, 10%). The first receipt is paid at the time of enrollment by bank transfer and the rest is paid in installments from November to February by direct debit.

School alumni are given a 15% discount on the enrollment fee (non-cumulative discount). Distinctions obtained in the fourth academic year of the bachelor degree are not eligible for a discount in own master degrees and graduate studies. Prices are updated each academic year. Once enrollment is complete, the amount paid will not be refunded under any circumstances.​

When a student enrolls, a contract for the provision of teaching services is formalized between the student and the Blanquerna Foundation, which is legally binding from the time of payment. Payment includes the corresponding insurance and, for students under the age of twenty-eight, compulsory academic insurance. If a student declines to take up a place, he/she will lose in full any amount he/she has paid. The student accepts the rules for the use of computer services established by the Blanquerna Foundation. The student's personal data will be included in an automated file under the responsibility of the Blanquerna Foundation, so that this contract can be maintained and fulfilled. Students should note that their data may also be used to inform them about the future activities of the Foundation, or for the institution to send them publications. In accordance with the provisions of Organic Law 15/1999 on the protection of personal data, students have the right to access their data to update, rectify or cancel them, or object to their use, by sending a letter, indicating which right they want to exercise.

This section is a summary of the general conditions for enrollment. It is only for guidance and therefore has no contractual value. In the event of any discrepancy, the provisions of the general conditions for enrollment specified in the receipt generated at the time of enrollment will prevail; this receipt formalizes the contract between the student and the Blanquerna Foundation; students can consult it on the intranet whenever they wish.

Foreign students

The School reserves the right to ask candidates with qualifications obtained outside the EES for a letter from their university, embassy or consulate to certify that their studies enable them to pursue a master degree or graduate studies. Students are responsible for having all the official documentation necessary for their stay in Spain while studying at the School. Applicants can ask for a pre-acceptance document attached to the pre-enrollment receipt to initiate applications for visas or scholarships or carry out any other administrative procedure. Under no circumstances does this document guarantee a place if all the access and admission requirements are not met. Once applicants have been accepted and enrollment is complete, they can request a letter of admission from the Academic Secretary, if required, by paying the corresponding fees.

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service.
[email protected]

We make it easy for you to access the course you choose

Course fees are payable in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

Tuition fee for the 2022-23 academic year

Full academic year
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Scholarships and grants Blanquerna

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