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“Black Ops Advertising”, by Dr. Mara Einstein, from Queens College, Cuny

During the inauguration ceremony of masters and postgraduate studies, which took place in the Auditorium of Blanquerna FCRI, Dra Mara Einstein, from Queens College, Cuny, in New York, was in charge of addressing an important issue within the field of communication: branded content, media influencers and the perils of covert marketing, all of which is written and explained in her book: “Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell” (OR Books, 2016).

Emerson-Blanquerna Center for Global Communication holds “Voices’-PR Global Conference”

Blanquerna School of Communication and International Relations hosted one of the most important public relations events of the year: “Voices’-PR Global Conference”, a gathering of global professionals in Strategic Communication and Public Relations from Business Consultancies, PR Companies and Public Institutions, as well as Universities.

Emerson-Blanquerna Global Summit 2018, took place in Washington D.C.

A delegation from our School participated in the fourth Emerson-Blanquerna Global Summit, hosted by Emerson College. Under the title “Politics, Propaganda & Strategic Diplomacy”, the summit examined political, diplomatic, and communication strategies locally, nationally, and globally. The best place to do that, of course, was the U.C. Capitol Visitor Center.

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